Wesam Osama's Portfolio - Wesam Osama

Hi, I'm Wesam!

Creative Strategist with 5+ years of experience in SaaS, fintech, and AI-led products.

I turn trends and insights into scalable ad concepts, hooks, and scripts, and help teams ship high-volume creative pipelines that actually perform.

Experienced in creator briefs, campaign angles, and building scalable content systems across paid and organic social (Meta, TikTok, LinkedIn, and YouTube). I help teams move fast without compromising quality, utilizing smart workflows, strong creative direction, and data-informed iteration to drive content into growth.

Multi-channel Campaign & Communications

Startups Without Borders Summit

I led the social media campaign, content strategy, and communications for the SWB Summit, one of the top globally recognized startup events. I also created and managed a diverse range of content formats, including articles, newsletters, ad copy, social media captions, press releases, and video content, oversaw multimedia content creation and optimized messaging to resonate with our target audience.

Success Highlights

📌 1,000+ attendees from across the globe
📌 2M social media reach and 3M interactions
📌 566K video views and 6.5K live views
📌 29K website views, driving significant traffic
📌 90+ media articles featuring event coverage

Click here for the full report review!

Social Media Content & Brand Strategy

Manifestation Babe by Kathrin Zenkina

I worked with a Canada-based marketing agency, collaborating with a diverse range of international clients across industries. Notably, I contributed to the content program management for Kathrin Zenkina, a #1 Amazon Best-Selling Author and the creator of Manifestation Babe.

In this role, I was responsible for building a scalable content library including articles, onboarding resources, video tutorials, and email templates, ensuring alignment with customer journeys and retention objectives for the manifestation babe program.

Social Media Campaign

Boost with Facebook - Diaspora Edition

I led the content enablement strategy for Meta's program with Startups Without Borders, Boost with Facebook - African Creatives Diaspora.

I created and managed various content formats, including ad copy, social media captions, press releases, and optimized messaging, supporting customer education and adoption.

Content & Brand Strategy

I worked with a diverse range of international clients across industries where I developed content strategies, ad copy, editorial calendars, and maintained messaging for brand communications.

Articles

5 Migrant-led Startups In The UK That Will Inspire You

As we host the Boost With Facebook bil Mobile – Diaspora edition together with Facebook, we look at five migrant-led startups that are helping the UK economy thrive. These fast-growing startups are not only co-founded by immigrants but have also seen the largest increase in value over the last few years.

MAD’s Initiative Is Open For All Lebanese Creatives In France

Launched after the Beirut blast, MAD’s initiative ‘How MAD is Beirut’ highlights the determination of Lebanese creatives. The initiative provides a source of income and gives creatives a chance to win a $1,000 collaboration with free online workshops and visibility in France.

1,000 Minds, 250 Cities: Concludes Its Flagship Summit From Rome And Cairo

Startups Without Borders held the hybrid edition of its annual Startups Without Borders Summit last December 11th and 12th in a hybrid online-offline format streamed LIVE from two main stages in Rome, at LVenture Hub, and Cairo, at the American University in Cairo through their startup accelerator AUC V-Lab, simultaneously.

7 Inspiring Afghan Refugee Entrepreneurs Who Show The Innovative Face of Afghanistan

Despite witnessing a staggering tragedy unfold in Kabul, Afghan refugee entrepreneurs are a source of inspiration to the world. We’ve compiled a list of seven Afghan refugee entrepreneurs who were courageous in the face of adversity and have built incredible businesses that changed their lives for the best.

5 EdTech Startups Rocking the Middle East

As we launch the EdTech Startup Competition together with SPARK, we take a look at 5 EdTech startups championing the educational challenges in the Middle East. From tutoring platforms to teacher-focused professional development hubs, here are 5 EdTech startups you need to know.

10 Speakers You Need to See at the Summit 2021

With over 100 speakers and two hybrid stages in Rome and Cairo, the Startups Without Borders summit 2021 will bring together key players in the tech space, valiant founders, and international investors to rethink what ‘back to normal’ really means and reconnect the dots. Here are ten speakers you shouldn’t miss at the summit on December 11th and 12th.

Unicorn Themed Birthday Party Ideas

One of the most important aspects of celebrating any special occasion is making it a memorable one. Being memorable requires some creativity in choosing the most remarkable theme for the best kids birthday parties. The most popular mythical animal nowadays is the unicorn, which is a favorite creature for many children and adults. It’s often described as a white like-horse animal with a horn.

Best Messages to Write in a New Year Card | Smilebox

Emphasizing the expression of feelings is what can turn greetings into very meaningful and personal. Adapting this personal approach across your New Year greeting cards can make them even more special. Since people connect across so many levels, we’ve created below our list of the best New Year card messages and sayings!

Newsletters

Grow Your Business With Facebook

3 Speakers Not To Miss At The Summit

Because You Attended The SWB Summit

TikTok, Reels and YouTube Shorts

Script + captions + editing

Video Scripts

Acamar Cruise

Schwarz Logistics

Sting Security

Career 180

Social Media Content

Youssef Sabry

Clients

Youssef Sabry

Rana Shinawy

Kathrin Zenkina

Proposal Writing | Press Release | Digital Campaign | Newsletter | Copywriting