Hi, I'm Wesam!

I'm a content strategist and copy lead with 5+ years of experience crafting brand narratives, driving community engagement, and leading multi-channel campaigns that fuel top-of-funnel growth. 

I specialize in building vertical content strategies and messaging that convert, with proven success across TikTok, LinkedIn, Instagram, and YouTube. Passionate about turning insights into high-impact storytelling, I thrive in fast-paced environments where creative experimentation meets data-driven decision-making. I’m committed to shaping content that resonates with global audiences while ensuring alignment with product vision, sales goals, and brand voice.

TikTok, Reels and YouTube Shorts

Script + captions + editing

Social Media Content & Brand Strategy

Manifestation Babe by Kathrin Zenkina

I worked with a Canada-based marketing agency, collaborating with a diverse range of international clients across industries. Notably, I contributed to the content strategy for Kathrin Zenkina, a #1 Amazon Best-Selling Author and the creator of Manifestation Babe.

In this role, I was responsible for developing and executing content strategies, crafting copy, and optimizing messaging for the Manifestation Babe podcast, social media, and brand communications to enhance audience engagement and brand positioning.

Social Media Campaign

Boost with Facebook - Diaspora Edition

I led the content strategy and execution for Meta's program with Startups Without Borders, Boost with Facebook - African Creatives Diaspora. 

I created and managed various content formats, including ad copy, social media captions, press releases, and optimized messaging to resonate with our target audience.

    Social Media Copywriting & Brand Strategy

    I worked with a diverse range of international clients across industries where I developed content strategies, ad copy, editorial calendars, and maintained messaging for brand communications.

    Social Media Campaign

    Startups Without Borders Summit

    I led the social media campaign, content strategy, and execution for the SWB Summit, one of the top globally recognized startup events. I also created and managed a diverse range of content formats, including ad copy, social media captions, press releases, and video content, oversaw multimedia content creation and optimized messaging to resonate with our target audience.

    Success Highlights

    📌 1,000+ attendees from across the globe
    📌 2M social media reach and 3M interactions
    📌 566K video views and 6.5K live views
    📌 29K website views, driving significant traffic
    📌 90+ media articles featuring event coverage

    Click here for the full report review!

      Articles


      Proposal Writing   |   Press Release  |   Digital Campaign  |   Newsletter  |  Copywriting