Wesam Osama's Portfolio

Hi, I'm Wesam!

A Content Strategist & Creative Lead with 7+ years of experience scaling SaaS, Fintech, and DTC brands across global markets (US, UK, Canada).

I bridge the gap between high-converting copy, creative ad angles, and scalable content operations. From scripting performance creatives (Meta, TikTok, YouTube, & LinkedIn) to designing multi-channel funnel journeys, I help growth teams turn complex products into high-performing, revenue-driving campaign systems.

Multi-channel Campaign & Communications

Startups Without Borders Summit

Led end-to-end creative direction, performance messaging, and multi-channel content strategy for SWB Summit, scaling campaign reach to 2M+ organic/paid impressions and 3M+ total interactions.

Creative Direction & Ad Angles: Scripted and formatted short-form video hooks, promotional ad copy, and high-converting landing page messaging to drive summit ticket sales and attendee registration.
Multi-Touch Funnel Execution: Managed direct-response email newsletters, event press releases, and editorial content designed to guide cold prospects from awareness to conversion.
Cross-Functional Operations: Directed multi-media creative teams (designers, video editors) to build an ad-ready asset engine under high-velocity campaign timelines.

Success Highlights

📌 1,000+ attendees from across the globe
📌 2M social media reach and 3M interactions
📌 566K video views and 6.5K live views
📌 29K website views, driving significant traffic
📌 90+ media articles featuring event coverage

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D2C Brand Messaging & Retention Funnel Strategy

Manifestation Babe by Kathrin Zenkina

Collaborated with a Canadian marketing agency to direct brand messaging and customer lifecycle strategy for Kathrin Zenkina (#1 Amazon best-selling author & creator of Manifestation Babe).

Funnel & Lifecycle Strategy: Designed high-engagement onboarding workflows, email sequences, and lifecycle touchpoints aimed at driving program completion and customer retention.
Ad-Ready Organic Content Systems: Built modular content frameworks, video hooks, and brand engagement messaging that doubled as organic social proof and creative test angles for paid D2C campaigns.
Scalable Asset Architecture: Developed a standardized content library and resource vault, streamlining production timelines across international agency teams.

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Performance Content Strategy & Campaign Enablement

Boost with Facebook (Diaspora Edition)

I led the content strategy and creative execution for Meta’s global initiative (Boost with Facebook - African Creatives Diaspora) in partnership with Startups Without Borders.

Direct-Response Conversion Messaging: Wrote high-converting Meta ad copy, promotional campaign angles, and event messaging tailored to drive creator sign-ups and program enrollment.
User Education & Acquisition: Developed clear educational touchpoints and messaging flows that simplified Meta’s suite of creator tools, driving rapid user onboarding and adoption.
PR & Campaign Distribution: Drafted strategic press releases and social distributions to maximize campaign reach across international startup networks.

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Campaign & Creative Strategy

I worked with a diverse range of international clients across industries where I developed content strategies, ad copy, editorial calendars, and maintained messaging for brand communications.